Mercedes increases its investment for the Indian market

Mercedes Benz India, the leading luxury car maker, has announced to increase its investment for the Indian market. The initial investment of Rs 250 crores was scaled upto to Rs 600+ crores with the setting up Mercedes-Benz India’s own technologically advanced paint shop capable of water based painting. The new paint shop is targeted to be operational by October, 2012 and has an annual capacity of 20,000 units (which can be extended up to 40,000 units annually). In addition to the proposed increase in investment to Rs 850 crores in its production facility, Mercedes-Benz India through its dealer partners already carries an investment of over Rs 480 crores spread across its 31 showroom and 41 service outlets located in 31 Indian cities. Peter T Honegg, Managing Director & CEO, Mercedes-Benz India commented: “We are bullish about the Indian market and this is reflected in our long term commitment towards the dynamic Indian market. The investment of Rs 850 crores will help us strengthen our production and operational capabilities with regards to our existing products and our exciting and aggressive product offensive which we are readying for the Indian market. This investment will enable Mercedes-Benz India to be future ready.” Piyush Arora, Director- Technical, Mercedes-Benz India added “Mercedes-Benz India’s aggressive growth plan includes the local manufacturing of several new models in the coming years, beginning with the new M-Class. This fresh investment is in sync with the growth expectations from the Indian market and will further strengthen the range of locally manufactured Mercedes-Benz models from the Indian operations.”